Audience & data
Your audience lives on someone else’s platform.
Millions of interactions happen where the club owns no data, no retargeting and no revenue — only reach it rents by the post.
Turn every fan interaction into commercial growth.
Senteca Sports is the ecommerce and fan engagement powerhouse for clubs, federations and sports media. Content, games, loyalty and commerce — one platform that closes the whole cycle.
Trusted by
The ecosystem
Engagement in. Revenue out. On repeat.
Five stages, one loop. Every lap deepens a fan profile you own — and ends at the thing they actually buy.
- Discover
- Play
- Register
- Earn
- Buy
- Return
The problem
Full stadiums, empty funnels.
Four leaks turn a sold-out matchday into a dead funnel. Solve them one at a time.
0 of 4 solved
Systems & profiles
Shop, content and CRM never meet.
Games, store, media and CRM run as separate systems, so nobody sees the whole fan — just fragments in four dashboards.
Sponsor value
Sponsors get banners, not results.
Static logo placements with nothing to interact with and no measurable outcome for a partner to renew on.
Retention & revenue
The buzz dies at full-time.
Emotion peaks for ninety minutes, then fades — with no journey standing by to convert it while it lasts.
That’s the loop. Content pulls fans in, engagement gives you the data, loyalty and commerce turn it into revenue — all on one platform you own.
See the platform →One platform
An ecommerce and fan engagement powerhouse.
Engagement mechanics powered by Fans United. Commerce, content and CRM by Senteca. Delivered as one ecosystem — not an integration project.
01 / 06
01
Play
Predictions, quizzes and votes that are worth registering for.
Predictions
Quizzes
Player ratings
02
Reward
Points for every action, tiers to climb, rewards worth coming back for.
Points
Tiers & badges
Reward drops
03
Activate the stadium
QR drops, live votes and sponsor challenges inside the 90 minutes.
QR activations
Live votes
Sponsor challenges
04
Sell
Merch, tickets and campaign drops with native checkout, under your brand.
Fan shop
Tickets
Checkout & payments
05
Know your fans
CRM, segments and analytics on data you own: who plays, who buys, who's next.
Fan profiles
Segments
Analytics
06
Publish
One CMS for stories and video, with games and products inside them.
CMS
Stories & video
Connected products
Modular by design
Start with one game on your existing site, or launch the full ecosystem. Every module works alone — and compounds together.
Matchday
One fixture. Three windows to win.
KICK-OFF −48hFULL-TIME +48h
Build the anticipation — and the basket.
The 48 hours before kick-off are when fans read everything and believe anything. Meet them there.
- Preview contentPredictions embedded right in the story.
- Quizzes and lineup pollsFirst-party opt-ins collected while fans debate the XI.
- Merch campaignsTied to the fixture — derby kits, limited drops.
- E-commerce pushPersonalised offers to the segments most likely to buy.
Ninety minutes of live participation.
While the game runs, the platform runs with it — in the stands and on every second screen.
- QR activationsAround the stadium, earning points on the spot.
- Live votes and player ratingsMinute by minute, on every second screen.
- Sponsor challengesAt half-time, with measurable participation.
- In-play commerceThe scorer’s shirt, one tap after the goal.
Full-time is where the value compounds.
The result is in, emotions are high, and every fan just told you exactly what they care about.
- Rewards settlePrediction winners, streaks and badges land instantly.
- Highlights and reactionsKeep the session going after the whistle.
- Personalised offersBuilt from tonight’s behaviour — win or lose.
- Loyalty journeysBridge to the next fixture and the next purchase.
Revenue
Engagement that pays back.
Every mechanic on the platform has a commercial exit. Four ways the loop turns attention into income:
01
More merch, more tickets
Campaigns and drops land inside the games and content fans are already in — at the emotional peak, not after it.
02
Sponsored games & activations
Functionality and games become rentable ad inventory: branded predictions, challenges and rewards partners can measure.
03
Personalised campaigns
First-party segments — the derby diehards, the shirt collectors, the lapsed members — each get the offer built for them.
04
Memberships & loyalty
Points, tiers and member perks give fans a reason to subscribe — and a reason never to churn.
For your team
Every seat at the table gets a win.
Finally, fan data you own.
Stop renting your audience from ad platforms. Build segments from what fans actually do — then prove what every campaign returned.
- First-party fan dataCollected from every game, vote and purchase.
- Audience segmentationBuilt on behaviour, not guesswork.
- Personalised campaignsAcross email, web and app, from one profile.
- Clear measurementEngagement and conversions, attributed end to end.
New inventory to sell. More reasons to buy.
Merchandise, memberships and tickets grow on the same rails — and sponsors get interactive inventory worth renewing.
- More revenue per fanMerch, memberships and tickets on the same rails.
- Sponsored gamesBranded predictions, quizzes and challenges.
- Matchday activationsWith participation numbers a partner can sign off on.
- Campaign dropsTimed to fixtures, results and the moments between.
A toolbox that keeps fans in the game.
Everything you need to make every fixture participatory — on the site, in the app and inside the stadium.
- Predictions, quizzes and pollsReady to launch — no build project required.
- Loyalty programsPoints, badges, tiers and rewards fans come back for.
- In-stadium activitiesQR-driven experiences all around the ground.
- Private leaguesThe mechanic that makes fans recruit other fans.
Stories that do more than get read.
Create and manage sports content in one place — then make it interactive, shoppable and personal.
- One CMSStories, video and news managed in a single place.
- Interactive articlesGames and voting embedded in the story itself.
- Personalised offersServed in context, to the right segment.
- Connected productsFrom the story to the shop in one tap.
Plugs into what you already run.
Headless and API-first, so it composes with your stack instead of replacing it — and rolls out module by module.
- Headless, API-firstComposes with your stack instead of replacing it.
- Integrates everywhereWebsite, mobile app and CMS on one core.
- Sports data and SSOConnections built in, not bolted on later.
- Modular rolloutShip one piece, prove it, then ship the next.
Proof on the pitch
Already playing at the top level.
Clubs, federations and a fight promotion already run their digital matchday on the ecosystem. Pick one to see what is live — and what is next.
From club site to fan platform
Bulgaria's most decorated club runs its digital matchday on the ecosystem: an official store on Senteca commerce, with predictions, votes and games live on cska.bg — feeding one fan base.
Story coming soon
Engagement on football's biggest night
Prediction-driven engagement around the most famous individual award in world football, powered by Fans United technology.
Story coming soon
The cage, commercialised
Bulgaria's leading MMA promotion takes the same loop beyond football: event content, fight-night engagement and merch on one platform.
In progress
Ludogorets
Bulgaria's serial champions — building the next stage of their digital fan experience on the same rails.
Under the hood
Serious technology, kept out of your way.
Built to slot into the site, app and CMS you already run — so the fan never notices the plumbing, and your developers barely do.
API-first
Every capability is callable. What a fan can do, your team can do over the API.
GET /v1/fans/{id}Headless
Your front end, your rules. Games, loyalty and store render inside your own design.
<senteca-widget>Integrates everywhere
Website, app, CMS and sports data — one event stream keeps them in sync.
sync cms · crm · storeSSO ready
One login across it all. A fan signs in once and is recognised in every module.
POST /v1/auth/ssoModular
Adopt piece by piece. Switch a module on when you are ready — nothing else changes.
enable("loyalty")Kick-off
Ready to turn matchday into your biggest sales channel?
Tell us about your club, federation or media — we'll map the loop to your fans and show you the platform live.