B2B sales on a single commerce platform

Unify customers, pricing, VAT, and ERP-driven operations without adding overhead.

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Flexible catalog setup

Take control of your commerce at scale

A unified commerce foundation that reduces operational complexity, supports multi-market growth, and delivers measurable business outcomes.

Reduce operational friction from day one

Senteca replaces manual workflows with structured, rule-based operations, ensuring consistent pricing, fewer errors, and clear visibility across orders, customers, and performance from the first transactions.

  • Operational control
  • B2B process automation
  • Sales efficiency
  • Centralised operations

Scale across customers, teams, and markets

Senteca supports growth without added overhead, enabling new customers and markets, shared B2B and B2C operations, and pricing or catalogue changes without replatforming.

  • B2B B2C hybrid
  • Enterprise commerce
  • Multi-market growth
  • Catalogue scalability

Business impact in practice

Senteca delivers measurable operational gains, including faster order cycles, lower cost per order, fewer pricing errors, and reduced reliance on sales teams. It provides a stable foundation for long-term B2B growth.

  • Business outcomes
  • Order cycle time
  • Cost per order
  • Commerce platform ROI

Sell correctly as your business grows

Growing B2B sales adds complexity fast — more customers, more rules, more markets. This section brings together the core capabilities that keep operations consistent and controllable as you scale, without duplicating stores or logic.

Built for real B2B complexity

B2B sales are built on contracts, negotiated prices, multiple buyers, and internal approvals. Senteca lets you manage this complexity directly in the platform, without manual work or parallel systems.

  • Assign products, prices, discounts, and payment terms per customer or contract without duplicating catalogues or store logic.

  • Define who can place orders, approve purchases, or request quotes within each company, ensuring governance without slowing down sales.

  • Model real company structures with parent organisations, branch offices, and internal business units. All entities are managed centrally and remain connected.

Flexible catalog setup ERP-driven product management Integration-ready by design
Flexible catalog setup ERP-driven product management ERP-driven product management

B2B self-service purchasing

B2B customers expect speed and autonomy. Senteca replaces manual ordering with structured self-service while keeping commercial rules intact.

  • Customers log in under their company profile with access to their negotiated terms and approved products.

  • Repeat purchases can be completed in seconds, reducing friction for high-frequency buyers.

  • Customers independently track orders and documentation, reducing support and sales dependency.

ERP-driven by design

Senteca is built to work alongside ERP systems, not around them. Pricing, stock, and finance logic remain where they belong.

  • Prices and stock levels can be fully managed by ERP systems and reflected accurately in the storefront.

  • Ensure customers only see products that are available and approved for their account.

  • Orders flow back into finance and logistics systems without manual intervention or data mismatch.

Flexible catalog setup ERP-driven product management Integration-ready by design

What does this look like in practice? Common B2B operating scenarios

Examples of common operating models and situations where Senteca is used in real B2B and hybrid environments.

Manufacturer selling to distributors

Company-specific pricing and catalogues synced from ERP, with self-service ordering for partners.

Wholesaler replacing phone and email orders

Customers reorder online with negotiated prices, reducing sales workload and order errors.

Traditional B2B business going digital

First online sales channel launched without disrupting existing pricing, stock, or invoicing logic.

Hybrid B2B & B2C brand

Single platform managing both business customers and consumers with shared products and inventory, different rules.

Do you want your B2B sales setup to actually scale? Talk to a B2B commerce expert.

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At Senteca, we value your feedback and are always here to help. If you have any questions, comments or concerns, please don’t hesitate to reach out to us by filling out the contact form on this page. We will do our best to respond to your inquiry as soon as possible. Thank you for choosing Senteca Commerce.

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