One catalog framework Any business model

Manage products, attributes, pricing, and availability in a way that fits your operations.

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Flexible catalog setup

A catalog designed for real-world commerce complexity

Model products the way you sell them — with variants, bundles, customisations, store-level availability, and advanced pricing logic — all managed centrally and deployed across every channel.

Product Structure & Management

Create and organise your products within a structured catalog that supports different variants, pricing models, and sales across stores.

  • Organise products in a structured catalog where each item can have its own data, category placement, visibility rules, and commercial setup, aligned with your sales model.

  • Create category-specific attributes such as size, colour, volume, or technical specifications, and generate variants automatically. Each variant can carry its own pricing, stock levels, and availability logic.

  • Allow customers to configure products by selecting components, defining placement areas, choosing production methods, and uploading custom files. Pricing is calculated dynamically based on the selected configuration.

  • Combine individual products into sets or kits that are sold together as a single offer, with dedicated pricing and availability independent from their components.

Flexible catalog setup
Flexible catalog setup

Pricing & Availability

Pricing and stock logic directly affect purchasing decisions. The platform supports different pricing structures and location-based availability so that customers see accurate commerce information at every step.

  • Define pricing by unit or by weight depending on the product type. This allows retail-compliant pricing for packaged goods, bulk products, or regulated categories where unit transparency is required.

  • Structure pricing based on customer segments, store context, or commercial agreements. Each group can follow its own price logic, ensuring that B2B and B2C customers see the correct offer without duplicating products.

  • Show real-time availability per physical store or pickup location, helping customers decide where to buy or collect a product before placing an order.

Discovery & Navigation

Product structure is only effective if customers can navigate it easily. Search and filtering tools are aligned with product attributes and category logic to support fast and precise product discovery.

  • Deliver relevant search results based on product data, attributes, and naming variations, even when queries are incomplete or imprecise.

  • Apply category-specific filters that reflect real product characteristics — such as size, brand, specification, range, or price — allowing customers to narrow large assortments efficiently.

  • Present alternative options from related or comparable categories, encouraging deeper catalog exploration without disrupting navigation..

Flexible catalog setup ERP-driven product management Integration-ready by design
Flexible catalog setup ERP-driven product management Integration-ready by design

Comparison & Cross-Sell

Once products are discovered, customers need clarity and context to decide. Comparison and cross-sell tools support evaluation and encourage logical next steps within the catalog.

  • Display complementary or frequently paired products directly on the product page to support natural cross-selling.

  • Provide side-by-side comparison based on key attributes relevant to the product type, helping customers evaluate differences before making a decision.

What does a well-structured catalog enable in practice? Real operating scenarios across B2B and B2C

Examples of how product structure, pricing logic, and availability rules support different commerce models — from direct-to-consumer to negotiated B2B sales.

Customer-specific pricing

Same catalog structure, but prices, bundles, and minimum quantities adjusted automatically based on commerce agreements.

Personalized Products

Customers personalise products by choosing options or uploading their own design, with pricing updated automatically and all selections recorded in the order.

Omnichannel company

Provide visibility into stock levels across locations and allow customers to choose where they want to purchase or collect the product.

Ready to structure your catalog for scale? Talk to a commerce expert about your setup.

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At Senteca, we value your feedback and are always here to help. If you have any questions, comments or concerns, please don’t hesitate to reach out to us by filling out the contact form on this page. We will do our best to respond to your inquiry as soon as possible. Thank you for choosing Senteca Commerce.

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